During ten years of our web activity we have participated in creation of couple popular internet media. We successfully made projects in sports and music industries which growing popularity caused increase in press releases amount we receive.
It wasn’t funny to see our email address in long list of recipients all brutally pasted to Outlook’s „To:” field. It’s also true that received .doc files in most cases weren’t looking good, especially when not opened in MS Word. Downloading 5MB email with attachments was a nightmare just to delete it because there was no chance of publication. On the other hand it was brilliant to extract important images pasted inline in text editor.
From time to time we would also need to inform media about projects from us and our clients. Problem started when few people were simultaneously working on the same media database - a lot of conflicted versions of XLS file were sent between our email accounts, which wasn’t very clever ;-).
When making press release we have had to remember about adding company information, logo and contact for media. After that we were spending some time caring about good look of document and saving it as PDF. For email sending process we haven’t found a satisfying solution so it may be better not to write how it looked...
That’s why we finally decided to create tool, which will be helpful in the entire process of press releases life cycle. We believe our solution will make PR work easier and more exciting and bring positive changes both for journalists and companies.